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What is 'dofollow' Backlink? Explained

You Know What? I Don't Want a rel='dofollow' Backlink.


Who doesn't want backlinks?

If you're a blogger, then yes, you want them.


Then, of course. You'd crave for them.

But what if I tell you I don't want them?

It's not that they're not important for me.

But you know what, the real thing is there nothing like a "dofollow" backlink.

See, we use "rel" (which is, relationship") to declare the relationship or value of a link.

I see bloggers these days, publishing articles like "Get 20 Dofollow Backlinks For These 20 High PR Sites". Wait, really?

According to, there's nothing like a "dofollow" link. Yes, there's something called "nofollow" rel value, but no mention of "dofollow" value. You know why?


And we're blindly using this syntax for linking sites:
<a href='#' rel='dofollow'/>
We need to simply stop using it, and whenever any person asks for it, we need to tell him the reality. :)

By the way, we call non-nofollow links, links. Just links.

Something More

Yep, this blog post is not going to end here.

Let's discuss the rel values that you can use on your blog.

rel='prev' or rel='next': Why use them?

See, not many blogs currently are using series. I mean, posting posts in parts, like part 1, part 2 and then part 3.

But still, for the ones that are doing so, you guys can use these two rel values to give your viewers or visitors, a better experience.

By the way, some people believe that these rel values are somehow related to reducing duplicate content.


Now, it helps Google to show the first page of the series in the search result. See this excerpt from Google own blogspot blog post.
Hint to Google the relationship between the component URLs of your series with rel=”next” and rel=”prev”. This helps us more accurately index your content and serve to users the most relevant page (commonly the first page).
So, that's what it does. :)
And yes, you need to put it in the <head> section.

rel='noreferrer': Why use them?

You can use it when you don't want to send an HTTP referer header.

See, affiliate sites send an HTTP referer header to track the purchase done by the customer.

If you use this "noreferrer" rel value, they won't be able to fetch or track the customer, and you won't get paid the purchase done by the customer.

And it's not related to SEO in any way. But nofollow does.

rel='nofollow': Why use them? And when?

There are many scripts on the internet, by which you can mark all your link, "nofollow."

By mark I mean, putting "rel='nofollow'" in every hyperlink your site has.

But what does this nofollow tag do?

It destroys all SEO related benefits being given to that link because of the presence of it in a high PR page.

See, Google uses backlinks as a ranking signal.

The more backlinks from high PR sites, or high authority sites you have, the more it'll affect your site, SEO wisely.

But it won't at all affect your site due to that backlink if the backlink has "rel='nofollow'."

It simply gives the message to Google bots to ignore that link.

So if you've got a link from a high authority site, but it does have a "nofollow" rel value, then, my friend, you're not going to get any SEO related benefit.

But they're not always bad because they might help you get some traffic.

and, you need not use JavaScripts that automatically put "rel='nofollow'" in all the links. Just use them, when you feel that the site you're linking doesn't have "quality." Linking to spammy sites, can down your SEO meter. 


Hope you liked the blog post. You, maybe, knew this thing already but it's important for newbies because of there always thousands of posts on the internet which are spreading this word: "dofollow", like it actually exists. Thanks!

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